The Role of Organizational Culture in Innovation Adoption and Digital Transformation in Large Enterprises

Abstract

Digital transformation is one of the most significant organizational trends in today’s business world, with its success largely dependent on innovation adoption within organizational structures. This study explores the impact of organizational culture on innovation acceptance and the implementation of digital transformation in large enterprises. Using a qualitative research approach, data were collected through in-depth interviews with managers and IT experts. The findings indicate that an organizational culture based on learning, risk-taking, and cross-functional collaboration plays a critical role in the successful implementation of digital transformation. Conversely, hierarchical cultures and resistance to change can hinder innovation. This study provides recommendations for improving organizational culture and overcoming barriers to digital transformation.