Evaluating the Performance of Open Innovation Models in Manufacturing and Service Industries

Abstract

This study aims to evaluate the performance of open innovation models in Iran’s manufacturing and service industries and identify challenges, benefits, and successful strategies for implementing this model. This research was conducted using a qualitative approach and content analysis method. Data were collected through semi-structured interviews with 23 managers and innovation experts in Tehran’s manufacturing and service industries. Purposeful sampling was employed, and data collection continued until theoretical saturation was reached. Data analysis was performed using NVivo software through open, axial, and selective coding. The results revealed that the main challenges in implementing open innovation include organizational resistance to change, cultural barriers, structural limitations, and technological challenges. Additionally, open innovation offers several benefits, including increased competitiveness, improved organizational efficiency, and enhanced organizational learning. Successful strategies for implementing open innovation involve fostering an innovation culture, collaborating with startups and universities, managing data and knowledge, and establishing supportive policies. The findings suggest that despite various challenges, organizations can leverage the benefits of open innovation by adopting appropriate strategies. Developing technological infrastructure, securing managerial support, and fostering an innovation culture are key factors for successful implementation.