Testing the Holographic Organization Model with an Intellectual Capital Approach in National Media

Abstract

The purpose of this study is to investigate and test the holographic organization model with an intellectual capital approach in the national media. This research is applied in terms of purpose and descriptive-survey in terms of data collection method. Data were collected using a standardized researcher-designed questionnaire. The statistical population consists of all IRIB employees, totaling approximately 48,330 individuals. A cluster sampling method was employed, and based on Cochran’s formula, a sample size of 381 individuals was selected. Subsequently, the composite reliability and reliability of each research component were calculated, indicating the reliability of the measurement tool. Additionally, the divergent and convergent validity of the questionnaire confirmed its adequate validity. Structural equation modeling (SEM) was used for data analysis, utilizing Smart PLS4 software. The results reveal the factor loadings, significance, and relationships between the main and sub-themes of the holographic organization model in IRIB with an intellectual capital approach. Furthermore, the compatibility and fit of the holographic organization model in IRIB with an intellectual capital approach were evaluated as satisfactory. Therefore, it can be concluded that this model, with a focus on holographic structural capital, holographic leadership, holographic human capital, holographic relational capital, and holographic technology and knowledge, plays a significant role in IRIB.