Testing the Holographic Organization Model with an Intellectual Capital Approach in the National Media Organization
Keywords:
Holographic Organization, Islamic Republic of Iran Broadcasting (IRIB), , Intellectual Capital Approach, National MediaAbstract
The aim of this study is to examine and test the holographic organization model with an intellectual capital approach in the National Media Organization. From the perspective of its purpose, this research is applied in nature, and in terms of data collection method, it is descriptive-survey. Data were collected using a researcher-designed standardized questionnaire. The statistical population includes all employees of the Islamic Republic of Iran Broadcasting (IRIB). The sampling method was cluster sampling, with approximately 48,330 employees, from which 381 individuals were selected as the sample using Cochran’s formula. Subsequently, the composite reliability and reliability of each component of the study were calculated, and the results indicated the reliability of the measurement tool. Furthermore, the discriminant and convergent validity of the questionnaire confirmed its acceptable validity. For data analysis, structural equation modeling (SEM) was conducted using Smart PLS4 software. The results demonstrated the factor loadings, significance levels, and the relationships among the main and sub-themes of the holographic organization model in IRIB from an intellectual capital perspective. Additionally, the model’s fitness and alignment with the context of IRIB were assessed as appropriate. Therefore, it can be concluded that this model, by focusing on holographic structural capital, holographic leadership, holographic human capital, holographic relational capital, and holographic technology and knowledge, plays a significant role in the National Media Organization.
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Copyright (c) 2025 محسن توکل (نویسنده); وحید چناری; محمود دانیالی ده حوض, فواد مکوندی, قنبر امیرنژاد (نویسنده)
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