تأثیر هوش مصنوعی بر بهبود هدف‌گذاری تبلیغات در کمپین‌های بازاریابی آنلاین

Bošković, D., Stanković, J., Milić, B., Mitrović, K., & Lalić, D. (2025). The Use of Artificial Intelligence in Creative Advertising Campaigns. 1, 949-956. https://doi.org/10.24867/future-bme-2024-104

Chaturvedi, P. (2025). Scaling Influencer Marketing Operations: Legal and Financial Challenges in Managing Large Scale Influencer Network. Journal of Information Systems Engineering & Management, 10(7s), 542-552. https://doi.org/10.52783/jisem.v10i7s.912

Harbuz, L., Sanakoieva, N. D., & Berezenko, V. (2025). Штучний Інтелект Як Допоміжний Інструмент У Створенні Рекламного Продукту. State and Regions Series Social Communications(4(60)), 91. https://doi.org/10.32840/cpu2219-8741/2024.4(60).12

Isha, B., & Isaacs, A. R. (2025). Importance of AI in Marketing in India. International Journal for Multidisciplinary Research, 7(2). https://doi.org/10.36948/ijfmr.2025.v07i02.38199

Kumar, P. (2025). Impact of (AI) Artificial Intelligence on Traditional Marketing. Jier, 5(1). https://doi.org/10.52783/jier.v5i1.2286

Lyndyuk, A., Havrylyuk, I., Tomashevskii, Y., Khirivskyi, R., & Kohut, M. (2024). The Impact of Artificial Intelligence on Marketing Communications: New Business Opportunities and Challenges. Economics of Development, 23(4), 60-71. https://doi.org/10.57111/econ/4.2024.60

Mathew, T. A. (2025). Data-Driven Marketing Reinvented: Leveraging AI for Smarter, Ethical, and Personalized Campaigns. Journal of Computer Science and Technology Studies, 7(3), 149-156. https://doi.org/10.32996/jcsts.2025.7.3.16

Naved, M. (2025). Predictive Analytics for Risk Reduction in Vehicle Supply Chain Management. 391-404. https://doi.org/10.4018/979-8-3373-0442-7.ch025

Ocak, A. (2024). Integration of Generative Artificial Intelligence With Emotional Artificial Intelligence in Marketing. 235-261. https://doi.org/10.4018/979-8-3693-6145-0.ch010

Parsakia, K., & Jafari, M. (2023). Strategies for Enhancing Customer Engagement Using Artificial Intelligence Technologies in Online Markets. Journal of Technology in Entrepreneurship and Strategic Management (JTESM), 2(1), 49-69. https://doi.org/10.61838/kman.jtesm.2.1.6

Putra, G. A. (2024). The Journey of Marketing Research in Driving Successful Marketing Strategies. Abim, 2(1). https://doi.org/10.60079/abim.v2i1.241

ŞEnyapar, H. N. D. (2024). Artificial Intelligence in Marketing Communication: A Comprehensive Exploration of the Integration and Impact of AI. Technium Social Sciences Journal, 55, 64-81. https://doi.org/10.47577/tssj.v55i1.10651

Septeanny, P., Sulungbudi, B. M., & Alijoyo, F. A. (2024). Charting the Course: Embracing Challenges and Anticipating Future Trends in Building AI Capacity for Marketing Excellence in Emerging Markets. Amar (Andalas Management Review), 8(2), 44-64. https://doi.org/10.25077/amar.8.2.44-64.2024

Singh, A. (2024). The AI Revolution: How Artificial Intelligence Is Reshaping Marketing Strategies. Interantional Journal of Scientific Research in Engineering and Management, 08(04), 1-5. https://doi.org/10.55041/ijsrem31793

Suryathi, W., & Mariani, N. W. R. (2024). Revitalizing Marketing Strategies Through the Use of Artificial Intelligence: Analysis of the Effect of Personalization, Market Data Analysis, and Campaign Automation on Sales Conversions. Escalate, 1(02), 101-108. https://doi.org/10.61536/escalate.v1i02.25

T., A., J., S., Sharma, K., & G., A. (2024). AI-Powered Marketing: Transforming Consumer Engagement and Brand Growth. International Journal for Multidisciplinary Research, 6(2). https://doi.org/10.36948/ijfmr.2024.v06i02.14595

Talha, M. (2025). Optimizing Digital Marketing Campaigns Using Artificial Intelligence (AI) and Social Media Analytics: A Comparative Study of Machine Learning Algorithms. Interantional Journal of Scientific Research in Engineering and Management, 09(03), 1-9. https://doi.org/10.55041/ijsrem42691

Tanwar, P. S., Antonyraj, S. M., & Shrivastav, R. (2024). A Study of “Rise of AI in Digital Marketing”. Ijmrset, 7(05), 9919-9925. https://doi.org/10.15680/ijmrset.2024.0705057

Tas, N., Huseynov, F., & Özdenizci, B. (2024). Optimizing Marketing Campaigns With AI-Driven Insights on Mobile User Behavior. 203-219. https://doi.org/10.4018/979-8-3693-3172-9.ch010

Tauheed, J., Shabbir, A., & Pervez, M. S. (2024). Exploring the Role of Artificial Intelligence in Digital Marketing Strategies. Journal of Business Communication & Technology, 54-65. https://doi.org/10.56632/bct.2024.3105

Tran, M. T., & Ho, R. C. (2024). Utilization of Artificial Intelligence in the Digital Marketing Industry. 195-222. https://doi.org/10.4018/979-8-3693-5668-5.ch008

Triteos, C., Halkiopoulos, C., & Antonopoulou, H. (2024). The Influence of Artificial Intelligence on Social Media Marketing - A Conceptual Review. ICCMI E-Proceedings. https://doi.org/10.12681/iccmi.7590

Verma, A. (2025). AI and Blockchain-Driven Digital Marketing. 365-392. https://doi.org/10.4018/979-8-3373-3897-2.ch011

Verma, S. R., & Fatma, S. (2025). How Personalization and AI Are Transforming Digital Marketing Campaigns. Interantional Journal of Scientific