طراحی مدل عملکرد منابع انسانی شهرت‌آفرین برای شعب بانک ملی

Angulo-Ruiz, F., Pergelova, A., Chebeň, J., & Angulo-Altamirano, E. (2022). How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries. International Marketing Review, 39(4), 984-1021. https://doi.org/10.1108/IMR-05-2021-0180

Arab Kalmehri, M., Tahmasbi Roshan, N., Taghizadeh Ganji, A. A., & Aligoli Firoozjaie, F. (2021). The Impact of Sustainable Human Resource Management on Organizational Reputation: The Mediating Role of Organizational Innovation. Sustainable Human Resource Management, 3(5), 197-211. https://shrm.journals.umz.ac.ir/article_3774.html?lang=en

Barney, J. B., Ketchen Jr, D. J., & Wright, M. (2021). Resource-based theory and the value creation framework. Journal of Management, 47(7), 1936-1955. https://doi.org/10.1177/01492063211021655

Dadmehr, M. S., Maharati, Y., Khorakian, A., & Rahimnia, F. (2023). Sustainability of Organizational Changes in Iranian Private Banks: Strategies and Consequences. Organizational Change Management Research Journal(15). https://tmj.um.ac.ir/article_44511.html?lang=en

Darmawan, D. (2025). Distribution of six major factors enhancing organizational effectiveness. Journal of Distribution Science, 22(4), 47-58. https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART003076756

Ekechukwu, C. J., Nwogbo, V. C., & Ajaero, I. D. (2023). Relevance of Corporate Reputation Management Practice in The University of Calabar, Nigeria. International Journal of International Relations, Media and Mass Communication Studies, 9(3), 40-51. https://doi.org/10.37745/ijirmmcs.15/vol9n34051

Gaponenko, T., Dovbysh, V., Filin, N., & Bulatova, R. (2021). Building a value-based human resource management system. https://doi.org/10.1051/e3sconf/202127308010

Ghasouri, A. (2022). The Role of Human Resource Management in Organizational Performance. Scientific Journal of New Research Approaches in Management and Accounting, 6(20), 81-91. https://majournal.ir/index.php/ma/article/view/1239

Ifeoma, A. R., Purity, N. O., & Patient, N. C. (2021). Corporate Reputation and Performance of Telecommunication Companies in Enugu State, Nigeria. International Journal of Academic Research in Business and Social Sciences, 11(4), 858-867. https://doi.org/10.6007/IJARBSS/v11-i4/9734

Jo, J., Chadwick, C., & Han, J. H. (2024). How the human resource (HR) function adds strategic value: A relational perspective of the HR function. Human Resource Management, 63(1), 5-23. https://doi.org/10.1002/hrm.22184

Mohammadpour Zarandi, H., Amirkabiri, A., & Kajouri, H. (2017). Determining the Relationship Between Organizational Reputation and Citizens' Behavioral Intentions. Journal of Urban Economics and Management, 5(20). https://doi.org/10.29252/iueam.5.20.99

Mousavi, S. N. (2023). Analyzing the Effect of Green Structural Capital on Organizational Reputation with the Mediating Role of Green Innovation. Management Studies of Development and Evolution(108). https://jmsd.atu.ac.ir/article_14672.html

Nardella, G., Brammer, S., & Surdu, I. (2020). The Effects of Corporate Irresponsibility and Social Performance on Organizational Reputation. British Academy of Management, 31(1), 5-23. https://doi.org/10.1111/1467-8551.12365

Osborne, S. P., Nasi, G., & Powell, M. (2021). Beyond co‐production: Value creation and public services. Public Administration, 99(4), 641-657. https://doi.org/10.1111/padm.12718

Pourkhosrovani, P., & Babaeenejad, A. (2022). Investigating the Relationship Between Organizational Reputation and Client Satisfaction Considering the Moderating Role of Resource Marketing. Iranian Scientific Monthly of Political Sociology, 5(3), 1190-1218. https://jou.spsiran.ir/article_156912.html?lang=en

Simone Mariconda, S., Zamparini, A., & Lurati, F. (2021). Organizational reputation: In search of lost time. Journal Reviewer Gateway, 21(1). https://doi.org/10.1177/14761270211046062

Sun, Z. (2025). Determining human resource management key indicators and their impact on organizational performance using deep reinforcement learning. Scientific reports, 15(1), 5690. https://doi.org/10.1038/s41598-025-86910-2