بررسی رابطه بین استراتژی‌های بازاریابی سبز با قصد خرید و اعتماد به برند سبز در میان خریداران محصولات سبز

Alhamad, A. M., Junoh, M. Z. B. M., & Eneizan, B. (2019). Green marketing strategies: Theoretical approach. American Journal of Economics and Business Management, 2(2), 77-94. https://doi.org/10.31150/ajebm.Vol2.Iss2.69

Alijanzadeh, S., & Khalife Soltani, H. (2019). The Impact of Green Marketing Strategy on Promoting Sustainable Development "by Reflecting on the Role of Green Productivity". The Fourth National Conference on Quality and Productivity,

Amosi, N., & Zakipour, M. (2021). The effect of mental association of the brand on the special value of the brand with the mediating role of green trust and satisfaction (case study: customers of Agricultural Bank of Qazvin province). Development and Transformation Management Quarterly, 13(44), 83-91. https://elmnet.ir/doc/2393900-65281

Cheung, M. F., & To, W. M. (2021). The effect of consumer perceptions of the ethics of retailers on purchase behavior and word-of-mouth: The moderating role of ethical beliefs. Journal of Business Ethics, 171(4), 771-788. https://doi.org/10.1007/s10551-020-04431-6

Daraei, A., Akbari, M., & Mousavi Kashi, Z. (2021). The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image. New Marketing Research Journal, 11(3), 45-66. https://nmrj.ui.ac.ir/article_26171.html?lang=en

Dehnavi, M. (2022). The effect of green advertising on purchase intention. The Second International Conference on Research Findings in Management, Economics and Accounting,

Karimi, Z., Esmaeilpour, R., & Mobasher Amini, R. (2019). Investigating The Effect of Greenwash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. Journal of Business Management, 11(4), 850-868. https://jibm.ut.ac.ir/article_74052.html

Kazemi, M. (2019). Investigating the impact of purchase regret on customers' behavioral intentions with regard to the mediating role of customer satisfaction and the moderating role of customer brand recognition (case study: customers of Iranian and Chinese brand cars) Master's Thesis, Department of Management, Hakim Tous Institute of Higher Education].

Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment. Sustainability, 14(18), 11703. https://doi.org/10.3390/su141811703

Mohylevska, O., Sanchenko, O., Slobodianyk, A., Abuselidze, G., Romanova, L., & Filipovski, A. (2023). Marketing component of green technologies energy efficiency at traditional and renewable energy facilities. IOP Conference Series: Earth and Environmental Science, https://doi.org/10.1088/1755-1315/1126/1/012020

Mugoni, E., Nyagadza, B., & Hove, P. K. (2023). Green reverse logistics technology impact on agricultural entrepreneurial marketing firms' operational efficiency and sustainable competitive advantage. Sustainable Technology and Entrepreneurship, 2(2), 100034. https://doi.org/10.1016/j.stae.2022.100034

Padri, H. (2021). Investigating the effect of socio-cultural components of customers on the intention to buy green through mobile phone applications with regard to the mediating role of customer personality traits (case study: Abfa Company, Mashhad city) Master's Thesis, Non-Profit Khrodharayan Motahar Institute].

Park, S. J., Lee, Y. R., & Borle, S. (2018). The shape of Word-of-Mouth response function. Technological Forecasting and Social Change, 127, 304-309. https://doi.org/10.1016/j.techfore.2017.10.006

Rahman, S. U., & Nguyen‐Viet, B. (2023). Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing. Business Strategy and the Environment, 32(4), 2420-2433. https://doi.org/10.1002/bse.3256

Seifollahi. (2024). Analyzing the Effect of Green Marketing Mix and Green Brand Attitude on Urban Tourism with the Mediating Role of Green Intellectual Capital. Urban Tourism Journal, 11(3), 37-53. https://jut.ut.ac.ir/article_98576.html

Shahin, A., Polonsky, M. J., Wood, L. C., Presbitero, A., & Wijayasundara, M. (2024). Greening the Procurement: A SMART Evaluation of Environmental Sustainability In Australian Government Purchasing Policies. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/apjml-03-2024-0350

Tan, Z., Sadiq, B., Bashir, T., Mahmood, H., & Rasool, Y. (2022). Investigating the impact of green marketing components on purchase intention: The mediating role of brand image and brand trust. Sustainability, 14(10), 5939. https://doi.org/10.3390/su14105939

Tewari, A., Mathur, S., Srivastava, S., & Gangwar, D. (2022). Examining the role of receptivity to green communication, altruism and openness to change on young consumers' intention to purchase green apparel: A multi-analytical approach. Journal of Retailing and Consumer Services, 66, 102938. https://doi.org/10.1016/j.jretconser.2022.102938

Wibowo, A., Chen, S. C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience. Sustainability, 13(1), 189. https://doi.org/10.3390/su13010189

Yadav, M., Gupta, R., & Nair, K. (2024). Time for sustainable marketing to build a green conscience in consumers: Evidence from a hybrid review. Journal of Cleaner Production, 14(1), 173-188. https://doi.org/10.1016/j.jclepro.2024.141188

Yang, Y. C., & Zhao, X. (2019). Exploring the relationship of green packaging design with consumers' green trust, and green brand attachment. Social Behavior and Personality: an international journal, 47(8), 1-10. https://doi.org/10.2224/sbp.7680