بررسی تاثیرات گرایش بازار، اتخاذ کسب و کار، فرصت فن آوری و تجارت الکترونیک بر روی کارایی و عملکرد شرکت‌های بیمه در شهر تهران (مورد مطالعه: بیمه سامان)

Abdul-Halim, H., Ahmad, N. H., Geare, A., & Thurasamy, R. (2019). Innovation culture in SMEs: The importance of organizational culture, organisational learning, and market orientation. Entrepreneurship Research Journal, 9(3). https://doi.org/10.1515/erj-2017-0014

Agit, A. (2023). Online business development and contribution toward local economic in rural areas. Jurnal Penelitian Ekonomi dan Akuntansi (JPENSI), 8(1). https://doi.org/10.30736/jurnalpenelitianekonomidanakuntansi(jpensi).v8i1.1453

Ashoka, M. L., & Keihani, H. R. (2021). The relationship between macroeconomic factors and Indian stock market. The journal of contemporary issues in business and government, 27(5), 1306-1312.

Bharadwaj, A. (2020). A resource-based perspective on information technology capability and firm performance: An empirical investigation. MIS quarterly, 24(1), 169-196.

Chen, C. L. (2019). Value creation by SMEs participating in global value chains under industry 4.0 trend: Case study of textile industry in Taiwan. Journal of Global Information Technology Management, 22(2), 120-145. https://doi.org/10.1080/1097198X.2019.1603512

Ďaďová, I., & Soviar, J. (2021). The application of online marketing tools in marketing communication of the entities with the tourism offer in 2020 in Slovakia. Transportation Research Procedia, 55, 1791-1799. https://doi.org/10.1016/j.trpro.2021.07.170

Dimitrova, T. (2021). Innovation performance of biotechnology firms in Bulgaria: Opportunities for enhancing. Marketing and Management of Innovations. https://doi.org/10.21272/mmi.2021.2-09

Ernawati, W. (2021). Optimization of digital-based MSME e-commerce: Challenges and opportunities in the new normal era of the Covid-19 pandemic. Social Science Journal for Advanced Research.

Kohli, A. K., & Jaworski, B. J. (2019). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1.

Magalhães-Teixeira, A. M., Roldán, J. L., & Leal Millán, A. G. (2024). Strategic-hybrid orientations and perceived business performance in medium/high-tech SMEs. European Business Review. https://doi.org/10.1108/EBR-09-2023-0272

Najim Hamdoon Shufaiyan, A. L. M. (2024). Exploration on SME Financing and Its Impact on Operational Performance in Oman: Issues and Challenges. International Journal of Academic Research in Business and Social Sciences, 14(1). https://doi.org/10.6007/ijarbss/v14-i1/20470

Narver, J. C., & Slater, S. F. (2021). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20.

Rošulj, D. (2024). Knowledge Management in Serbian SMEs: Key Factors of Influence on Internal and External Business Performances. Sustainability, 16(2), 797. https://doi.org/10.3390/su16020797

Tolstoy, D., Nordman, E. R., Hånell, S. M., & Özbek, N. (2021). The development of international e-commerce in retail SMEs: An effectuation perspective. Journal of World Business, 56(3), 101165. https://doi.org/10.1016/j.jwb.2020.101165

Tolstoy, D., Nordman, E. R., & Vu, U. (2022). The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs. International Business Review, 31(3), 101946. https://doi.org/10.1016/j.ibusrev.2021.101946

Witek-Hajduk, M. K., Grudecka, A. M., & Napiórkowska, A. (2021). E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs. Journal of Fashion Marketing and Management, 26(1), 51-66. https://doi.org/10.1108/JFMM-10-2020-0225

Yahaya, H. D., & Nadarajah, G. (2023). Determining key factors influencing SMEs’ performance: A systematic literature review and experts’ verification. Cogent Business & Management, 10(3), 2251195. https://doi.org/10.1080/23311975.2023.2251195

Yuen, T. M. (2024). Optimizing Sustainable Business Performance: The Role of SME Agility in Digitalization. International Journal of Academic Research in Business and Social Sciences, 14(1). https://doi.org/10.6007/ijarbss/v14-i1/18431

Zandbiglari, K., Ameri, F., & Javadi, M. (2021). Capability language processing (CLP): Classification and ranking of manufacturing suppliers based on unstructured capability data International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, 2021-11-17. https://doi.org/10.1115/DETC2021-71308

Zhang, L., & Erturk, E. (2022). Potential lessons from Chinese businesses and platforms for online networking and marketing: An exploratory study. Social Sciences & Humanities Open, 6(1), 100274. https://doi.org/10.1080/23311975.2023.2251195